Where Strategy Meets Creativity

Crafting Digital Success Stories, One Brand at a Time

Digital Impression Marketing & Consulting

In 2023, I launched Digital Impressions Marketing & Consulting after navigating a shifting job market impacted by economic downturns and AI-driven industry changes. With tech companies downsizing and marketing roles becoming increasingly limited, I saw an opportunity to provide high-level marketing strategy and execution to businesses needing expert support without the overhead of a full-time hire or large agency fees.

Bringing comprehensive digital marketing expertise and an early adoption of AI tools, I developed cost-effective, scalable marketing solutions that helped businesses maintain and grow their digital presence.

As part of this transition, Kolme Group—a B2B professional services firm specializing in tech tool software solutions—and RAIDLOG.com, a startup tech software company, retained my services for social media community management and content strategy to ensure continuity in their brand awareness efforts.

Currently, Digital Impressions Marketing & Consulting works with businesses across key industries, including:
✅ Technology & Software (B2B software marketing, SaaS, and enterprise solutions)
✅ Electrical Contracting & Industrial Services (Brand positioning and market expansion)
✅ Hospitality & Restaurants (Digital presence and customer engagement)
✅ Media & Content Creation (Influencer marketing and brand collaborations)

With a strategic, AI-enhanced, and results-driven approach, I help businesses strengthen their digital presence, engage the right audiences, and drive measurable growth—without the constraints of a traditional agency model.

RAIDLOG.com

As part of the RAIDLOG.com marketing team, I helped shape and execute the content strategy while fostering an engaged social media community. I supported the go-to-market digital marketing strategy by implementing key initiatives that drove awareness and education. While leadership set the strategic direction, I played an active role in execution, ensuring alignment with our audience’s needs. A key challenge was introducing RAIDLOG.com to a new generation of project managers and Agile practitioners, demonstrating how RAID Logs mitigate risks, streamline decision-making, and serve as a smarter alternative to meeting minutes.

Collaborating closely with Kim Essendrup (Founder of Kolme Group, CEO of RAIDLOG.com, and co-host of Project Management Happy Hour) and Lauren Caughlan (Chief Marketing Officer), I helped bridge traditional project management methodologies with Agile frameworks through strategic content initiatives.

One of the most impactful projects I worked on was the YouTube podcast series Show Me Your RAIDLOG—a top-of-funnel initiative featuring Project Management Institute (PMI) experts. Each episode showcased real-world RAID Log success stories, best practices, and the advantages of transitioning from spreadsheets to RAIDLOG.com’s AI-powered risk register and lessons-learned generator. This series positioned RAIDLOG.com as an industry thought leader while engaging key influencers in the project management space.

Kim Essendrup, CEO of RAIDLOG.com, described its impact best:
"I LOVE this content BTW – very smart, demonstrates our leadership, trains on RAID, engages influencers – brilliant."

Today, through Digital Impression Marketing & Consulting, I continue to support RAIDLOG.com’s social media community management, ensuring consistent engagement with its growing audience of project management professionals.

📌 Click to Read the full use case on the strategy behind "Show Me Your RAIDLOG."

Kolme Group

As a Marketing Manager at Kolme Group, I played a key role in shaping and executing the company’s marketing strategy, ultimately driving demand generation and increasing brand visibility. As Senior Digital Marketing Specialist, I spearheaded digital and event marketing initiatives, optimized campaigns through data analytics, and enhanced the company’s online presence. My success in this role led to a promotion to Marketing Manager, where I implemented a structured content engine, streamlined marketing processes, and enhanced partner program marketing. My strategic efforts contributed to measurable business growth, including a 15% boost in ROI and a 20% reduction in campaign turnaround time.

Today, Kolme Group remains a valued client of my agency, Digital Impressions Marketing Services, where I continue to support their marketing initiatives with tailored strategies and content-driven campaigns.

Digital Reach

As an Account Manager, I specialized in managing and optimizing PPC campaigns for a diverse client base, including non-profits, B2C brands in e-commerce and health and wellness, financial services, and B2B software companies. I oversaw annual ad budgets ranging from $60,000 to $200,000 and utilized a variety of advertising platforms and channels, such as programmatic, social media, PPC (search and display), promoted posts, native ads, and audio advertising.

I developed strategic lead generation campaigns tailored to both B2B and B2C clients, boosting conversion rates and significantly increasing client engagement. By analyzing and optimizing conversion funnels, I identified key areas for improvement, resulting in more efficient ad spend and higher returns. My ability to refine marketing strategies through collaboration with cross-functional teams helped drive better client outcomes and long-term growth.

Sellmark Corporation

At Sellmark, I spearheaded digital marketing strategies for five brands, navigating the challenges of advertising restricted products with precision and creativity. By mastering platform policies and optimizing appeal strategies, I ensured our campaigns remained active, driving sustained brand visibility and sales growth.

I developed a full-scale content strategy from the ground up—crafting compelling blogs, implementing SEO best practices, designing graphics, and building high-converting website pages. Initially working independently, I proved the profitability of my approach, generating over $800,000 in digital sales within the first 6 months, which led to expanded marketing support and resources.

By leveraging a multi-channel approach—including paid ads, influencer collaborations, SEO-driven content, and email marketing—I drove a 200-300% increase in online sales within a year. My strategic ad optimizations reduced cost-per-click by 20% while increasing targeted ad reach by 30%. Meanwhile, my email marketing initiatives led to a 40% surge in open and click-through rates, reinforcing customer engagement and conversion.

This role honed my ability to overcome complex digital marketing challenges, create demand where it didn’t exist, and drive measurable business growth through data-driven strategies.

American Technologies Network (ATN)

At ATN, I managed digital marketing content and social media strategy, driving audience growth and engagement. By implementing targeted content strategies, I increased followers by over 180K and improved organic reach by 25%. I also led influencer collaborations, ensuring impactful digital marketing campaigns that resonated with key audiences.

To enhance online visibility, I optimized SEO strategies, resulting in a 35% increase in website traffic and improved user engagement. Additionally, I coordinated cross-functional teams to execute multi-channel campaigns, successfully boosting brand awareness by 40%. My data-driven approach and strategic execution contributed to ATN’s overall digital marketing success.